In today's digital age, e-magazines have become an essential marketing tool for businesses of all sizes. Not only do they provide a way to reach a large audience, but they also allow you to build relationships with your customers and promote your products or services. Here are some effective strategies, tips, and tricks for writing a killer e-magazine article using
Reason | Strategy |
---|---|
To capture attention | Use strong headlines and subheads. |
To inform and educate | Use simple sentences and avoid jargon |
To build relationships | Include a personal story or anecdote. |
To promote your products or services | Use a call to action. |
Mistake | How to avoid it |
---|---|
Writing about yourself instead of your audience. | Focus on your audience's needs and interests. |
Using too much jargon. | Use simple language that your audience can understand. |
Not including a call to action. | Tell your readers what you want them to do after reading your article. |
Not proofreading your article. | Proofread your article carefully before you publish it. |
Success Story
HubSpot, a leading marketing automation company, uses e-magazines to generate leads and grow its customer base. In 2016, HubSpot's e-magazine generated over 1 million leads and helped the company close over $100 million in new business.
Success Story
Buffer, a social media management tool, uses e-magazines to educate its customers and build relationships. Buffer's e-magazine has over 100,000 subscribers and has been featured in publications such as The New York Times and Forbes.
Success Story
Airbnb, a leader in the sharing economy, uses e-magazines to tell the stories of its hosts and guests. Airbnb's e-magazine has over 2 million subscribers and has been translated into over 20 languages.
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